TAD NewsDesk, Lucknow: Gyan Dairy has established its name as one of the premier dairy company with a promise of delivering purest and freshest dairy products. It is expanding its market with each passing year. The Lucknow based company has gained wide popularity among the people in Uttar Pradesh.
Endeavours by Jai and Anuj Aggarwal has immensely helped to make this brand a “multi-product, multi-location dairy company”. With the tagline “Viswaas Se Bhara” and the supply of consistent pure products, the brand has become one of the most favoured in UP.
Reasons for the increase in the market base;
- Brand equity of the company in the market.
- The pant and the advanced technology used in production.
- Safe and hygienic products.
Mr Jai Agarwal, Managing Director of Gyan Dairy said,
“Our mission at Gyan Dairy is to provide freshest milk and quality dairy products. Our company believes in continuous innovation and introducing new product offerings to provide the best to our customers. The COVID 19 pandemic has brought a lot of focus on health and hygiene and more and more people are making the conscious choice of eating healthy and opting for safe & hygienic products. Our company take pride in ensuring delivery of the freshest products to our consumers in the most hygienic way. India has a long tradition when it comes to dairy and we strive to give our customers the trust of consuming the best and the purest products.”
The company has also launched its digitized application recently called ‘Gyan Fresh App’ through which they aim to provide accessibility of the products to the customers from their homes. During the nationwide lockdown, this app has proved to be very beneficial for both the customers and the company for a smooth functioning and continued supply of the products.
Anuj Agarwal, Managing Director, Gyan Dairy said,
“It was the time when people were apprehensive and looking for safe options and Gyan was their immediate choice by reaching out and helping them manage milk subscription and delivery services in a contactless, cashless, and most hygienic way.”
After the digitization of the company, sales have gone up to having 24000 active consumers & average 9000 + daily deliveries. This also ensures the punctuality of delivering the products at 8 Am every day to the customers.
The company collects milk from more than 3000 villages and hence is also the source of employment for almost 1 lakh farmers.
Over the years the range of products available has also been increased and now includes the following along with milk:
- Butter
- Ghee
- Chaach
- Lassi
- Paneer
- Khoya
- Mishti Doi
- Kheer
- Peda
- Kaju Kathli
The company is achieving more each day and would soon accomplish its dream of becoming a million-dollar company as both the Managing Director envisions.
