Retail registrations of tractors in India rose 13.75% year on year to 76,906 units in September 2026, according to vehicle retail data released on 6 October by the Federation of Automobile Dealers Associations (FADA). The figure compares with 67,612 in September 2025. Registrations fell 12.58% from 87,977 in August 2026.

FADA, which says it represents over 15,000 dealerships with more than 30,000 outlets, compiles the figures in collaboration with the Ministry of Road Transport and Highways. The September data were collated as on 3 October 2026 from 1,468 of 1,469 regional transport offices. Tractor registration data for Telangana were not available for September.

The one soft category

Tractors were the only one of FADA’s six vehicle categories to decline from August. In his monthly statement, FADA President Sai Giridhar said tractors at 76,906 units “grew 13.75% YoY but fell 12.58% MoM, the one soft spot, on a monsoon that failed in parts and a festive calendar that this year sits later.”

Rural tractor registrations rose 15.56% year on year but fell 13.27% from August. Urban tractor registrations rose 6.44% year on year and fell 9.44% from August. Diesel models accounted for 99.95% of tractors registered in September and electric models for 0.05%.

FADA cautioned that year-on-year comparisons across categories are distorted because buyers deferred purchases in September 2025, in the week before GST 2.0 took effect on 22 September 2025. For April to September 2026, tractor registrations totalled 5,56,862, up 19.81% from 4,64,778 a year earlier.

Market shares by manufacturer

Mahindra & Mahindra’s tractor division registered 18,223 units in September, a 23.70% share, up from 22.96% a year earlier. Its Swaraj division registered 13,975 (18.17%), International Tractors Limited 10,159 (13.21%), TAFE Limited 8,605 (11.19%) and Escorts Kubota’s agri machinery group 7,772 (10.11%). John Deere India registered 6,007 (7.81%), Eicher Tractors 4,410 (5.73%) and CNH Industrial (India) 3,456 (4.49%). Manufacturers with less than 1% each, grouped as others, registered 4,299 units, a 5.59% share against 8.76% a year earlier.

For October, FADA’s online survey of its members found 75.57% of dealers across all vehicle categories expect growth. FADA listed sentiment in rainfall-deficient pockets among the watch-outs for the month. It did not publish a separate outlook or inventory figure for tractor dealers.

TAD’s reading

  • Retail versus despatches: FADA’s figures count registrations of tractors sold to customers, not factory shipments to dealers, so they are the closer read on farm demand. A gap between strong retail and weaker shipments would point to dealers running down stock before the festive weeks.
  • For manufacturers: The fall from August came with a monsoon that FADA said failed in parts, so festive conversion in deficient districts matters more in October than the national total.
  • For smaller brands: The share held by manufacturers outside the eight named in FADA’s table fell from 8.76% to 5.59% in a year, which suggests volume growth is going to the larger dealer networks.
  • For electric tractor makers: A 0.05% share of September registrations shows how far electric tractors remain from commercial scale in India’s retail market.