TAD NewsDesk, NEW DELHI: The National Dairy Development Board (NDDB) dedicated a call centre to the dairy farmers of India on Lal Bahadur Shastri’s birth anniversary. This help desk was christened ‘Pashu Mitra.’ Now, dairy farmers can avail this facility to get their problems pertaining to animal health, diseases, nutrition, and breeding resolved.
NDDB chairman Mr. Dilip Rath said, “NDDB’s call centre will not only guide the farmers by providing them crucial information for enhancing animal productivity but will prove to be a true companion of farmers. The main aim of ‘Pashu Mitra’ is to further strengthen dairy farming in India and help farmers emerge as an empowered community.”
In his statement, he added that “Pashu Mitra would provide substantial relief to the farmers in such difficult times like currently ongoing COVID-19 pandemic. It will facilitate awareness creation of scientific dairying. The facility could be used by the dairy farmers for their queries related to animal nutrition, animal health and animal breeding. Farmers will have to dial ‘7574835051’ and their questions will be answered by the concerned experts from NDDB”.
The ‘Pashu Mitra’ call centre will be operative from 9:30 AM to 6:00 PM from Monday to Friday i.e., five days a week. Farmers can also call on holidays and leave a recorded message about the issues they are facing. NDDB experts will be contacting them on the next working day.
Pashu Mitra call centre:
Calling number- +917574835051
Calling hours- 9:30 AM to 6:00 PM.
Calling days- Monday to Friday
Former Prime Minister Mr. Lal Bahadur Shastri had laid the foundation of NDDB on 16 July 1965. The NDDB Chairman released a handbook for the members of dairy cooperatives as well as the NDDB officers. This manual comprises the foundation and development of NDDB. It also covers the development of dairy cooperatives, relevant legal framework, policy governance, and the role of NDDB nominees.
NDDB issued a press release on 2 October, highlighting the role of dairy cooperatives as a tool for socio-economic development and technological empowerment.
It can be a good step towards enhancing animal productivity, efficiency, and dairy farm profitability. It can also be a big help for those who are seeking something in scientific dairying.