TAD NewsDesk, Kanpur: A predominant player of B2B market, Tasty Dairy Ltd. is all set to enter the B2C market with added products option of dairy products.
As per Atul Mehra, chairman of Tasty Dairy, the blueprints of the plan have been laid to diversify dairy products such as curd, whey powder, cheese, paneer, whiteners, long shelf-life flavored milk and pasteurized milk packets.
The company, valued around 400 crores has migrated to main board of exchange which was earlier listed on SME platform of BSE through IPO.
Talking to business line about their future plans, Mr. Mehra said, “We have the capacity to process around three lakh litres of milk a day and nearly around 95 percent of the business caters B2B segment. We have a very small share of B2C segment (5-7 percent) which we plan to increase to 25-30 percent in next four to five years”.
Company would hopefully start manufacturing of these productions by the fourth quarter of this financial year.
Diverse product options:-
The plan to venture into the consumer market segment was always the plan but seeing the recent change in consumer behavior and demands for value-added dairy products, the step has been hastened.
Tasty dairy product already offers traditional value added products such as ghee, butter and gulab jamun. The addition of these new products would widen the range of offerings for consumers. Furthermore, the company plans to increase the daily processing capacity upto 6 lakh litres a day.
The company also has plans to venture into the bread and egg market, as stated in their investor presentation at BSE. The company is also keen to explore the full potential of yogurts, butter milk and ice-cream markets.
Tasty dairy plans to design their products in order to increase the shelf-life, composition, packaging and target on retail segment.
Speaking over the effect of the pandemic on the business, Mehra said that the initial setback occurred to dairy industry due to closing of schools, restaurants and postponement of marriages is now recovering speedily. The in-house consumption of dairy products has increased before and after the pandemic and the trend is here to stay.
